Donating 1% to skin cancer charities
“Apply your antioxidant formula in the morning, as this means skin is best protected from environmental aggressors it may face during the day. Serum form is ideal.”
“Think of serums as a power boost to your skincare routine… serums are highly concentrated with active ingredients that are designed to target and treat specific issues.”
“Serums, particularly those rich in antioxidants, offer a concentrated solution to fend off the oxidative stress our skin endures daily… [and] combat free radicals.”
- ✓ Vegan
- ✓ Cruelty-free
- ✓ Fragrance-free
- ✓ Non-Comedogenic
- ✓ Paraben-free
- ✓ Sulphate-free
- ✓ Silicone-free
- ✓ Vegan
- ✓ Cruelty-free
- ✓ Fragrance-free
- ✓ Non-Comedogenic
- ✓ Paraben-free
- ✓ Sulphate-free
- ✓ Silicone-free




Complete your skincare routine
Frequently asked questions
What is the purpose of an AM Serum?
An AM serum is a targeted skincare product designed to deliver high concentrations of active ingredients to your skin – after cleansing and before moisturising – as part of your morning skincare routine. It addresses specific skin concerns, helps to improve skin health, and provides skin barrier protection.
UVB: Associated with full sun – these rays reach the outer layer of your skin and cause sunburn.
UVA: Always present (even on cloudy days) – these rays reach deep into the inner layer of your skin and lead to long-term harm.
The compounding impact of daily exposure to UVA causes skin damage, and can lead to the development of skin cancers. That’s why Dermatologists recommend wearing SPF every single day.
Is this serum for everyday use?
Yes, this serum has been designed for everyday use, as part of your simplified skincare routine. Although this serum has been marked ‘optional’ in your daily AM dussl routine map, it is highly recommended. Regular use will provide benefits for your skin such as hydration, brightening, pore reduction, and protection from environmental stressors. The active ingredients penetrate deeply to deliver targeted benefits – so by using daily, you will keep your skin healthy for the long-term.
Who is this serum for?
For everyone. dussl’s skincare and sun care products are for men, for women, for everyone. All products are gender-neutral, dermatologically tested, and have been formulated for all skin types (including sensitive skin).
Is this serum suitable for my skin?
Yes, this serum has been dermatologically tested and is suitable for all skin types. As with any change to your skincare routine, it’s recommended to take it slowly, try one new product at a time (don’t go from 0 to 100 all at once), and to patch-test before applying fully.
How does this serum fit into my skincare routine?
This serum should be applied in the morning, after cleansing your face and neck. Follow with your Daily Protection Moisturiser SPF 50, as the final step in your AM routine.
Is this serum a good formula?
Yes! This formula is dermatologically tested and free from nasties. It is designed for all skin types – to target and treat your skin, every day.
Does this serum have a fragrance?
No, the Daily AM Energising Serum is fragrance-free, so that it is kind and suitable for all skin types.
How do I apply this serum?
Apply after Daily Hydrating Cleanser to clean skin, as the second step in your AM routine.
Pump around 3-4 drops of serum (a pea-sized amount) onto your fingers, and gently rub into your face and neck until fully absorbed.
Leave to dry-in, then apply Daily Protection Moisturiser SPF 50 on top.
What are the ingredients of this serum?
Formulated with:
Niacinamide for brightening, and enhancing skin barrier function
Enantia Chlorantha Bark Extract for anti-inflammatory properties, and minimising the appearance of pores
Ashwagandha for anti-aging, stress reduction, and protection from free radicals
Melissa Officinalis (Lemon Balm) Leaf Extract for calming the skin and defending against environmental stressors, including UV
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All ingredients:
Aqua, Coco-Caprylate/Caprate, Pentylene Glycol, Propanediol, Glycerin, Butylene Glycol, Niacinamide, Maltodextrin, Cellulose, Sodium Acrylates Copolymer, Phenoxyethanol, Enantia Chlorantha Bark Extract, Magnesium PCA, Lecithin, Xanthan Gum, Nelumbo Nucifera Flower Water, Nymphaea Coerulea Flower Water, Oleanolic Acid, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Withania Somnifera Root Extract, Avena Sativa Leaf/Stalk Extract, Chamomilla Recutita Flower Extract, Melissa Officinalis Leaf Extract, Passiflora Incarnata Extract, Scutellaria Lateriflora Extract, Fructose, Citric Acid, Sodium Hydroxide, Vitex Agnus-Castus Extract, Potassium Sorbate