Donating 1% to skin cancer charities
- ✓ Vegan
- ✓ Cruelty-free
- ✓ Fragrance-free
- ✓ Non-Comedogenic
- ✓ Paraben-free
- ✓ Sulphate-free
- ✓ Silicone-free
- ✓ Vegan
- ✓ Cruelty-free
- ✓ Fragrance-free
- ✓ Non-Comedogenic
- ✓ Paraben-free
- ✓ Sulphate-free
- ✓ Silicone-free
Complete your routine
Frequently asked questions
What is the purpose of an AM serum?
An AM serum is a targeted skincare product designed to deliver high concentrations of active ingredients to your skin – after cleansing and before moisturising – as part of your morning skincare routine. It addresses specific skin concerns, helps to improve skin health, and provides skin barrier protection.
Is this serum for everyday use?
Yes, this serum has been designed for everyday use, as part of your simplified skincare routine. Although this serum has been marked ‘optional’ in your daily AM dussl routine map, it is highly recommended. Regular use will provide benefits for your skin such as hydration, brightening, pore reduction, and protection from environmental stressors. The active ingredients penetrate deeply to deliver targeted benefits – so by using daily, you will keep your skin healthy for the long-term.
Who is this serum for?
For everyone. All dussl products are gender-neutral and have been formulated for all skin types.
Is this serum suitable for my skin?
Yes, this serum has been dermatologically tested and is suitable for all skin types.
As with any change to your skincare routine, it’s recommended to take it slowly. Try one new product at a time (don’t go from 0 to 100 all at once), patch-test before applying fully, and avoid applying to broken or damaged skin.
How does this serum fit into my skincare routine?
This serum should be applied in the morning, after cleansing your face and neck. Follow with your Daily Protection Moisturiser SPF 50, as the final step in your AM routine.
Is this serum a good formula?
Yes! This formula is dermatologically tested and free from nasties. It is designed for all skin types – to target and treat your skin, every day.
Does this serum have a fragrance?
No, the Daily AM Energising Serum is fragrance-free, so that it is kind and suitable for all skin types.
How do I use this serum?
Apply your serum in the morning, after you’ve cleansed your skin. Pump around 3-4 drops of serum (a pea-sized amount) onto your fingers, and gently rub into your face and neck until fully absorbed. Allow the serum to dry completely, before then applying your moisturiser with SPF 50 as your final step.
Why does this serum have a pump top rather than dropper?
Our serums come with a pump top rather than a dropper for several reasons:
1. Hygiene - A pump top helps to protect the serum from exposure to air – reducing the risk of oxidation and contamination. As only the dispensed product is exposed to the environment, the internal formula remains untouched. Whereas a dropper requires the internal dispensing stick to come into contact with the serum and environment with every usage – increasing the risk of contamination. A pump top is therefore more hygienic.
2. Usage - Our pumps are designed to dispense a controlled amount of serum (around 3-4 drops), ensuring consistent application. Whereas when using a dropper, it can be difficult to gauge how much product you're dispensing – leading to potential overuse or waste.
3. Application - When applying a serum, it's recommended that you dispense the product onto clean finger tips first, and then evenly 'dot' across your face and neck before rubbing in. A pump allows you to apply the product directly to your fingers with more control. Whereas a dropper is typically used to apply the serum directly to the face, which can be messier and less precise.